Return On Investment
Return on investment (ROI) is a critical metric for any business looking to make the most of their resources. When it comes to SMS customer relationship management (CRM), using coupons and time-based offers can be an effective way to boost ROI and bring in customers during slower periods.
At Go Local Direct, we offer a comprehensive SMS CRM system that allows businesses to connect with customers via text message. Using our platform, businesses can create and send coupons and time-based offers directly to customers’ phones, encouraging them to make a purchase or visit a location.
One of the biggest advantages of SMS CRM is its ability to reach customers quickly and effectively. Unlike email or social media, which can easily get lost in the noise, text messages have a much higher open rate and are more likely to be read in a timely manner. This means that businesses can use SMS CRM to deliver time-sensitive offers that encourage customers to act quickly and make a purchase.
Another advantage of SMS CRM is the ability to track ROI in real-time. By using unique coupon codes or tracking URLs, businesses can see exactly how many customers are responding to their offers and how much revenue is being generated as a result. This allows businesses to fine-tune their SMS CRM strategy over time, optimizing their offers and messaging to achieve the best possible ROI.
So how can businesses use SMS CRM to boost ROI during slower periods? One effective strategy is to create time-based offers that encourage customers to visit during off-peak times. For example, a restaurant might send out a coupon for 20% off lunch between 2pm and 4pm on weekdays, when business is typically slower. This incentivizes customers to visit during a time when the restaurant might otherwise be empty, boosting revenue and ROI.
Another strategy is to use SMS CRM to drive repeat business. By sending out coupons or offers to customers who have already made a purchase, businesses can encourage them to come back and make another purchase. This not only increases revenue, but also builds customer loyalty and increases the lifetime value of each customer.
Overall, SMS CRM is a powerful tool for businesses looking to boost ROI and bring in customers during slower periods. By using coupons and time-based offers, businesses can incentivize customers to make a purchase or visit a location, while also tracking ROI in real-time and fine-tuning their strategy over time. At Go Local Direct, we offer a comprehensive SMS CRM platform that can help businesses achieve these goals and more.
