Indexing For Exposure
Jun 29, 2012 Investing In Websites
In order for a website to do well in the search engines and therefore get more traffic it must be indexed. This process can take some time at first, which is often disheartening for the first time user. Yet, it is an important process that can be done in several ways.
When a website is indexed, it is easier for the search engines to move through it and place a ranking on the website. This gives the website more exposure on the Internet which leads to better traffic for the website owner. You may decide to add a Wordpress blog to your website or you may be considering using various SEO methods to help increase page rank. Those are great tools, but there are several additional ways you can get your website indexed and therefore start benefiting from all the increased traffic you will receive.
One way to get your website out there and to get more people interested in it is to use a Press Release. This type of advertisement is a simple news announcement that allows everyone to know your website is there. You can submit a press release at various locations online. Most are free services, though they do expect you to write a newsworthy press release (like the launching of your new website!)
You will want to add a URL to the press release that will take it back to your website. This will give you a traffic boost. As part of your indexing strategy, this method can work fairly well. Also, when it comes time to sell the website, do alert the buyer of the press releases the website has out there already. This is a good indication that the website gets a decent amount of traffic.
Believe it or not, the online garage sale is one of the best tools that you have for getting your website indexed. Many people don't realize just how valuable this service can be.
Google likes Craigslist because it is a fast moving, always fresh content based website, all the features that Google likes about any website. If you can get your website's link there, chances are good you will also get your website indexed quickly.
There is no cost to post an ad on Craigslist but you do have to be very careful about overdoing it. Craigslist can ban you, remove the posts you have made, and leave you with nothing for the time you have invested. You do not need to over post your information in more than one or two cities. Google will catch it even with just this small of a posting in the Craigslist network.
Once you have gotten to the website, post a classified ad under the "Services Offered" section. Just add a description of the website, what it offers to visitors and the URL. Once you place that URL in the website, the search engine spiders (as they are often called) will move from the Craigslist website right to your own, indexing it.
Use Google Site Maps
Another tool to help you get your website indexed is called Google SiteMaps. Don't be fooled: Google SiteMaps works for more than just Google. You can also use it for virtually all search engines, including Yahoo!
Create a site map for your website. This software does it for you by crawling through the website and then spitting out the URLS for each of the pages on the site. It is a great tool to see the organization of your website. Once you have a site map created, you can submit it to the search engines. By doing this, you all them to find your website, gather the information it needs and then index your site. The benefit here is speed since the crawl does not need to go through the whole site.
Another benefit is that this site maps helps to reduce the risk of Google or other search engines missing pages at your website, especially if they are not linked directly to the homepage.
Manually Add The Website
Another way to go is to add your website to the search engines manually. By doing this, you allow for the website to start getting in place quickly instead of waiting for them to find your URL someplace else. You can go to each of the search engine's main websites and submit your URL. Do this for as many as you would like to, including Yahoo!, MSN.com and others.
Do you need to go through all of these methods to get the website indexed? No, but what is important is making it happen. You need the website to be indexed in order to show the importance of the website to prospective buyers down the road. The sooner the website starts showing up in the search engine rankings pages, the sooner it is becoming valuable to you, as the website's owner.
In addition to this, you will find that increased, quality traffic comes from good search engine ranking. This means higher profits from any type of product or service you are selling, any Google Adsense campaign you are using and from any affiliate marketing you will be doing at the website. It's definitely an important step to get your website to the level of profit you need.