Your Google Places Listing
Jun 14, 2012 Google
Your Google Places page can be one of the strongest marketing tools you have in your arsenal, as long as you know how to use it to its fullest potential. For that reason, it is important that you invest some time and energy into getting it just right, and from the get-go. Having a complete, accurate, and optimized Google Places listing can mean the difference between reaping some major rewards from your Internet marketing efforts and going completely unnoticed. So, how do you make sure your Google Places page is speaking well on behalf of your business? Here are five most important components of your Google Places listing:
Keyword-rich business description. Your business description should be concise, informative, and easy to read and understand. However, it should also be optimized for search engine spiders, so that your Places page sits as high in search engine return rankings as possible. Do some thorough keyword research to find strong keyword phrases that can maximize your page’s SEO, and then place those keywords strategically throughout your business description, being careful not to cram them in nonsensically.
Accurate and thorough business information. You should take the time to fill in every single space when it comes to completing your business listing. Don’t leave anything blank, and be as concise and accurate as possible. In order to rank high in Google search results, your site should have a score of 100 percent, which requires that you input something into each available line in your listing (including the ones that are indicated as optional).
Photos and videos. Studies show that people surfing the web are more responsive to images than they are to plain text. Google Places allows you to upload a large number of photos and videos. Take advantage of this by uploading the maximum allowed amount.
Positive customer reviews. Your Google Places listing includes a customer review section. Encourage your satisfied customers to write a short testament about your business and ask them to post them on your Google Places page, for all to see.
Product and service keywords. As previously mentioned, keywords are important when completing your business description. However, you should also be specific about products and services you offer, and use strong keywords when describing them.
Essential Components of a Good Google Places Listing
Google Places can be an invaluable marketing tool for your business, no matter how big or small it is. As a matter of fact, studies show that over 97 percent of all consumers looking for a local business use a search engine like Google to find it. If you want to take advantage of this massive market, then you need to have a Google Places listing. However, it is also important that you optimize your listing in order to reap the full array of benefits offered by Google Places. How do you do this? You start with a complete and detailed listing. Here are five essential components of a good Google Places listing:
Your Google Places score. Google scores your Places listing – up to a 100 percent – based on how complete your listing is. Ensure yourself a top spot in the Google rankings by scoring a 100 percent on your Google Places listing. This means putting information about your business in every single blank in your listing information.
Photos and videos. Google Places allows you to upload images and videos to your listing. You should upload as many as Google will allow for, as studies show that Internet users are more responsive to images and videos than they are to textual content.
Positive business reviews. Encourage your satisfied customers to write reviews for your Google Places listing, so that people evaluating your business for the first time – going solely on your Google places listing – will be more likely to choose you over the competition.
Keywords. Using keyword-rich content in the body of your business listing information will improve your listing’s SEO and ultimately get it ranked higher in the search engine results. Take some time to research strong keyword phrases, and be careful not to overuse them. Consult with an SEO professional if you need help in this regard, as using keywords appropriately can be a bit tricky.
Third-party directory listings. If you are not taking advantage of third-party directories, you should be. Sites like Bing, Yelp, Yahoo! Local Business, and Foursquare actually link back to your Google Places listing and can therefore get it ranked considerably higher on Google search engine results. These business directories are free to use, and are an integral part of the overall success of your business’ Google Places listing.